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In 2012, designer and architecture enthusiast Jonathan Hartmann-Pisoni ponders his novel "Systemhostel" idea in his apartment in Einsiedeln, Switzerland. With it, he wants to refresh the well-worn concept of youth hostels. Because thinking alone doesn't make you happy, he starts designing. It was to be a gift for his sister. A sophisticated one: the object should combine the system idea with bold, stylish design.
The EINSTEIN® inspires a renowned architect from Ticino. He exhibits it in his company - where it makes "bella figura" and causes a lot of furor. Encouraged, Jonathan goes one step further and launches the first crowdfunding for his EINSTEIN®. However, he has no success with it due to patchy social media skills. "Always tried, always failed, no matter, try again, fail again, fail better!": Inspired by the tattoo of tennis star Stan Wawrinka, Jonathan doesn't let up.
Jonathan puts all his eggs in one basket. He designs, tinkers, tests materials, clarifies sustainability issues. He travels to Germany to evaluate aluminum plates. He besieges a yacht component manufacturer so persistently that it finally supplies him with the perfect and highly resistant plastic holders for the aluminum tiles. In Austria and Germany, he puts together the non-toxic, paint and coating range. In Switzerland, Jonathan finds partners for the wood construction, milling and powder coating, who soon become as passionate about the project as he is. Incidentally, Jonathan has also researched New Zealand, Chicago and Iceland, but may not say anything about them yet.
In the summer of 2020 - after five years of intensive development work - they will be in Jonathan's studio: the first ten EINSTEINE! And lo and behold, they are even more beautiful than dreamed. They work perfectly. You want to take them all home right away. But they still have a few jobs to do: as shooting stars on the website, as superbly materialized arguments during the EINSTEIN crowdfunding campaign. Eckstein Design Company is still looking for investors / partners who want to help to make a serial production possible.
YOUR WAY TO US